SELLING A HOME

It’s a fact…the basic rules of marketing drive home sales as well- Price, Positioning and Awareness. My market knowledge, transactional expertise, and experience in real world marketing techniques will get your house sold for top dollar, in the shortest time possible.

ASK FOR THE RIGHT PRICE

You must be in accordance with the market, and a knowledgeable agent will always help you reach a range that reflects the current fair market value. Through proprietary technology and training, a knowledgeable agent will provide his/her clients with the most accurate Competitive Market Analyses . This information will ensure that their clients are getting the most for their property, while simultaneously driving qualified buyers to their front door.

POSITION YOUR HOME TO SELL

You must position your home to sell. First, your agent will advise you on how to ready your home for sale. They will show you the steps to make your home look its best. Then the agent will create marketing pieces that tell prospective buyers the “story” of your home. With painstaking care, they should lay out the attributes of your home….

CREATE MAXIMUM AWARENESS

Due to the changing environment as a result of the internet the agent will:

  1. Develop a specific overall Marketing Plan for your home based upon the target audience, timeframe, and season.
  2. Focusing on your Internet Visibility for the scores of people who now use the web as their primary tool in researching properties.
  3. Market aggressively to other agents. Our fellow Realtors are responsible for 80% of the homes sold in this area. Make sure to use the full power of Berkshire Hathaway HomeServices Fox & Roach to have your home cut through the clutter.
  4. Support all these efforts with smart and targeted advertising and “on-the-ground” techniques like open houses, broker’s open houses, flyers, newspaper ads, etc.
  5. Never stop marketing until your home is SOLD.

Buying a home does not need to be a difficult process. In fact, Eric divides the whole process into three simple steps…

MORTGAGE CALCULATOR

HOW MUCH CAN I AFFORD?

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